Publication plan analyses

You have interesting and important data, but if you don’t get the news about your discoveries into clinicians' hands, your product might not meet its potential in the marketplace.

Effective publication planning requires knowledge. At each phase of the product life cycle, many kinds of information are needed. These are just a few examples:

• To create an effective plan, you should know what messages your competitors are emphasizing in the scientific literature

• You need to know where your competitors have been publishing their data

• You need to think about what conferences have been accepting abstracts and posters of interest to the clinicians you want to reach

• To monitor the effectiveness of your existing plan, you should know whether your intended scientific statements are actually included in what you publish

• It is important to track your share of voice in the current marketplace

We understand the analyses necessary to provide direction to a publication plan at every stage of the product life cycle. We have nearly 10 years of experience in strategic, situational, and gap analysis. We are experienced in analysis of competitor strategies based on review of multiple sources.

Our low overhead allows us to offer budget-friendly rates. We would love to have the opportunity to talk with you to explore ways in which we can help you get your data the attention it deserves.