Beverly A. Caley, JD, CMPP

(541) 929-7435

Bev@caleyreidenbach.com

www.caleyreidenbach.com

Experience as a Medical Communications Professional

• Analysis of competitor strategies based on review of scientific literature, information commercially available in reports and databases, and information available on the Internet; have presented directly to pharmaceutical company staff and to global product teams

• Strategic analyses, gap analyses, and situational analyses; understand the metrics necessary to provide direction in producing a publication plan at every stage of the product life cycle

• Clinical and disease state slide decks intended for presentation at international congresses, KOL meetings, and international team meetings 

• Slide presentations, documents, and learning systems intended for sales representatives and speaker's bureau participants 

• Consumer brochures about various disease states; also have experience as a consumer health journalist and have written many articles and extensive web content intended for patients and the public

Primary Therapeutic Areas: oncology, endocrinology, hematology, geriatrics, psychiatry and nephrology

Oncology tumor type experience:

• Bladder cancer

• Breast cancer

• Colorectal cancer

• GIST

• Head and neck cancer

• Kidney cancer (renal cell carcinoma)

• Leukemias

• Lymphomas

• Lung cancer

• Melanoma

• Multiple myeloma

• Ovarian cancer

• Prostate cancer

• Sarcomas

Oncology supportive care experience:

• Anemia

• Neutropenia

Media and Project Examples

• Publication planning analyses including competitor analysis, strategic analysis, and gap analysis

• Executive summaries and meeting reports

• White papers

• Sales training materials

• Slide presentations and slide kits

• Content development including journal articles, supplements, conference abstracts, posters, program abstract books, symposia, advisory board reports, and video scripts

Professional Experience

January 2002 to present -- Caley-Reidenbach Consulting, LLP, Corvallis, Oregon. Independent medical communications consultant.

• The skills I've developed through my legal training and experience help me excel in critical thinking and in producing well-reasoned reports and presentations

• Accustomed to fast-paced, deadline-oriented work; handling multiple writing tasks simultaneously; and working collegially with key opinion leaders and project teams

• Offer synthesized findings in PowerPoint, Excel, and/or Word reports

• Comfortable with large projects that require long-term planning and commitment

1994 to 2001 -- Attorney, partner at Savren and Caley, LLP, Cleveland, Ohio. (Prior to 1996, practiced under my individual name.) Practice concentrated in employment discrimination and civil rights. Served as appointed counsel for indigent criminal defendants and indigent parties to abuse, neglect and dependency cases brought by the Lorain County Department of Children’s Services. Served as guardian ad litem to abused and dependent children.

1992 to 1994 -- Attorney, Legal Aid Society of Lorain County Inc., Elyria, Ohio. Practice concentrated in landlord-tenant disputes and public housing issues. Worked with several nonprofit organizations engaged in community economic development. Helped local affordable housing organizations acquire and develop abandoned properties that had reverted to the state.

Continuing Education

American Medical Writers Association

Workshops completed to date:

Statistics for Medical Writers and Editors

Basics of Epidemiology

Interventional and Observational Research Design

Introduction to Cancer Biology

Pharmacokinetics in Clinical Practice

Introduction to Cancer Pharmacology

Ohio State University

Human Biology, Spring 2004

Education

J.D. with honors, 1992, Ohio State University College of Law

 

John G. Hallen Award for excellence in tort law

West Publishing Academic Achievement Award

B.A. cum laude, 1989, Ohio State University, major in psychology

University College Summa Award

Citizen’s Council Certificate of Academic Achievement

Bibliography – See Therapeutic areas